Our story continues – vibrant, inclusive, and always centered on kids. As we prepare for our 75th anniversary, we’re excited to share a refreshed look for DGCKids that honors our past while growing with us into the future.
Why Refresh the Logo?
This update is about evolution, not a complete change. We’ve kept what matters most, our name, our legacy, and the Braille in our logo, while giving our brand a fresh, modern look. “DGCKids” is friendly, flexible, and kid-centered. It reflects who we are today and positions us for the future.
What’s Changing
- Refreshed Logo + Fonts: Our logo is brighter and easier to use across digital and print materials, while keeping the Braille that connects to our mission.
- Clearer Identity: “DGCKids” is shorter, memorable, and perfectly suited for social media and online sharing.
- Accessibility + Recognition: Families, partners, and referral sources will still recognize us as DGCKids, with a look that’s easier to read and share.
What’s Ahead
This fall, you’ll begin to see the refreshed logo and fonts across newsletters, social media, and program materials. The refresh will roll out in phases, with the final reveal happening at the end of 2025, just in time for our 75th anniversary and the unveiling of our new monument sign.
Growing With Us
We’re excited for this new chapter and grateful to share it with our community. Our refreshed look reflects the same heart and mission of DGCKids – empowering children with visual impairments and their families – while embracing the growth and possibilities of the future.